We are looking for a high performing individual contributor to hold responsibility for maintaining and improving Marketing Mixed Model (MMM) operations and sign-off, ultimately ensuring they are business-ready. This role involves extracting data from multiple sources, challenging MMM concepts, and applying probability, frequentist vs Bayesian statistics, and statistical concepts like regression, ANOVA, AB testing.
Requirements
7+ years of work experience OR 4+ years in a comparable data analytics role
Experience delivering data-driven insights and recommendations through multiple projects
Advanced experience using R, Python, or SQL for data analysis, structuring, transforming, and visualizing big data
Experience delivering analytics projects to different business areas with strong business acumen
Understanding of MMM & incrementality testing techniques
Critical thinking, problem-solving, communication, influencing, information gathering, listening, and statistics skills
Data visualization skills for communicating results to stakeholders of different technical levels
Basic machine learning concepts and approaches
PhD, Masters, or Bachelors (preferably in Mathematics or Scientific degree)
