Senior Manager, Marketing Analytics

Requirements

• Develop and build measurement frameworks for all marketing KPIs to evaluate the impact and ROI of growth strategies across Acquisition and Lifecycle Marketing campaigns
• Build and deploy custom attribution models in Sigma by leveraging data from our custom Data Warehouse, Salesforce, Google Analytics and more
• Conduct cohort analyses of our acquisition funnel - work with the Director of Growth to identify and optimize performance across paid, organic, and lifecycle channels
• Possess a deep understanding of media metrics including CPA, CVR, CAC, LTV, and how they relate to each other - measure efficiency of marketing investments and make budget optimization recommendations for New Customer Acquisition vs Lifecycle Marketing
• Create connections between Salesforce and Marketing Platforms via APIs, Workato, etc in order to generate the correct reporting metrics
• Work alongside the Data BI team to develop LTV models for B2B and B2C marketing strategies and build out the marketing data infrastructure: identify gaps, source new data, develop requirements and drive automation.
• Build forecasting models for projected growth and budget based on yearly targets
• Build spreadsheet models and Looker/Tableau dashboards to track KPIs, develop forecasts, run business case scenarios
• Support in the creation of ongoing reports and slide decks for presentation to executive stakeholders and revenue leaders
• Work in partnership across the org - including Marketing, Creative, Sales, Product, and Finance to help manage competing priorities across the organization
• Design and measure A/B test experiments

Benefits

• Avenue to make a positive impact on people's lives and their health
• Growth opportunities
• Building strong relationships
• Flexible vacation policy
• Commuter Benefits Plan
• 401(k) plan
• Comprehensive benefits package including health, dental, vision, and Mental Health coverage