Qurate Retail Group

Qurate Retail Group

πŸ“ Location: Pennsylvania, West Chester, United States

Qurate Retail Group combines shopping and entertainment, reaching millions worldwide with vCommerce.

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Programmatic Marketing Strategist

bookmark
3 days ago
πŸ›’οΈ Workday
⏰ Full Time
πŸ’» Hybrid
🟑 Junior (4 Years)
πŸ“ˆ Marketing Jobs
πŸ›οΈ Retail & Wholesale
πŸ“‘ Media & Communications
✍️ Full Description
QVC Group, Inc. is a Fortune 500 company seeking a Programmatic Marketing Strategist to join their dynamic team. The role involves managing programmatic campaigns across multiple platforms to lead impactful advertising results.

Requirements

  • Bachelor's in Marketing, Business, or related field.
  • 4 plus years of experience in programmatic advertising or digital media buying.
  • Proficient in Demand-Side Platforms like Google DV360, The Trade Desk, Xandr.
  • Experience researching and generating leads to convert data into insights.
  • Experience in multichannel programmatic campaigns (display/video/CTV/audio).
  • Familiarity with dynamic creative optimization (DCO) strategies.
  • Knowledge of brand safety and audience activation through Data Management Platforms

Benefits

  • Comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more.
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