11:11 Media

11:11 Media, founded in 2021 by Paris Hilton and Bruce Gersh, is a global next-generation entertainment company that fuses content, community, and commerce across film, TV, audio, music, books, consumer products, and digital/Web3 platforms. The company’s core mission is to elevate brands, build engaged communities, and drive social impact through storytelling, immersive experiences, and lifestyle-centric products in fashion, beauty, wellness, art, and travel. Leveraging a team with decades of experience from industry giants such as Disney, WarnerMedia, and NBCUniversal, 11:11 Media combines strategic media expertise with Hilton’s proven influence to pioneer Web3 and metaverse initiatives. Distinctive in its focus on female empowerment and social justice, the firm positions itself as a forward-thinking, culturally relevant partner for talent and brands seeking to innovate at the intersection of entertainment and commerce.