Creative Strategist
Activate TalentColombia • United States
Posted January 22, 2026
Full Time
About the Company
Formulation Factory is a fast-growing D2C supplements company operating in a highly competitive, performance-driven category.
Job Description
The Creative Strategist is the intelligence engine behind Formulation Factory's D2C advertising creative pipeline, responsible for synthesizing market trends, customer insights, and ad performance data to generate high-impact creative briefs and directly impact revenue growth.
Requirements
- 4–7+ years of experience in D2C advertising strategy, ideally within supplements, health/wellness, or highly competitive DTC categories.
- Proven experience influencing creative pipelines and improving paid media performance.
- Deep understanding of platform-specific ad trends across Meta, TikTok, Amazon, and related ecosystems.
- Strong research capabilities, including review mining, customer interviews, and demographic/psychographic analysis.
- Analytical mindset with the ability to translate performance data into clear creative direction.
- Experience managing creative workflows using tools such as Notion, Trello, or Asana.
- Strong cross-functional communication skills and comfort working with media buyers, creatives, product, and leadership.
- High bias for action and comfort operating in fast-paced, iterative environments.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Tuition Reimbursement
- Relocation Assistance