The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We’re looking for a strategic Senior Product Marketing Manager to own the GTM strategy for our new AI-powered service management solution and scale it from 1 to 100.
Requirements
- Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences.
- Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems.
- Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points.
- Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches.
- Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams.
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences