Partner Marketing Manager

AtoB is seeking a Partner Marketing Manager to own and scale our marketing partnerships across a diverse set of partners from local merchants to brokerages, factoring companies, and strategic platforms.

Requirements

• Own the end-to-end partner GTM strategy, from launch planning and positioning to ongoing growth and optimization.
• Lead lifecycle marketing for partner programs, including onboarding, activation, engagement, reactivation, and upsell campaigns.
• Develop and execute multi-channel campaigns across email, SMS, landing pages, and in-app touchpoints to grow partner revenue and wallet adoption.
• Build and manage drip and nurture campaigns that drive application starts, card activations, spend growth, and long-term retention.
• Create and refine partner-specific messaging, content, and copy, ensuring clarity, consistency, and strong conversion.
• Collaborate closely with Partner Success, Sales, Product, and Design to align marketing execution with partner goals and roadmap priorities.
• Analyze campaign performance and partner-level metrics, distilling data into clear insights and actionable recommendations.
• Continuously test and iterate on messaging, offers, and flows to improve conversion rates, engagement, and wallet share.
• Serve as the marketing owner and point of accountability for partner launches, expansions, and ongoing optimization.