User Acquisition Manager

We're looking for a passionate and data-driven User Acquisition Manager to join our fast-growing mobile gaming company. In this role, you will be responsible for managing and optimizing marketing campaigns for our flagship titles and new games to drive profitable user growth for our portfolio of games.

Requirements

• Manage and optimize user acquisition campaigns across multiple ad networks and platforms, focusing on profitability (ROAS) and key KPIs like CPI and CTR.
• Collaborate with the creative team to develop, test, and refine ad creatives, providing data-driven feedback and clear briefs to maximize engagement and conversions.
• Plan and execute soft launch and global launch campaigns for new games.
• Build and maintain strong relationships with external partners, including ad platforms, networks, and agencies, to diversify UA efforts.
• Monitor game performance metrics, including retention and LTV, to ensure acquisition of high-quality, engaged players.
• Ensure data accuracy via MMPs, troubleshoot attribution issues, and make budget and optimization decisions based on reliable data.
• Prepare regular performance reports and provide actionable insights to UA and Product teams, aligning the organization on growth strategy.
• Conduct market research and competitor analysis to identify trends, growth opportunities, and best practices in mobile gaming and advertising.
• Support with App store optimization and testing.
• Assist with budget management, ensuring campaigns are efficient and within allocated budget.