Brainlabs is the media agency built to answer one question: what's actually driving profit? We are looking for an Integrated Media Director to serve as the strategic lead and day-to-day owner of the Deposits and Savings portfolio, partnering closely with executive product, analytics, and marketing stakeholders to drive sustained growth in an increasingly volatile and competitive rate environment.
Requirements
- 7+ years' experience delivering full-service, integrated media solutions, ideally within finance or a similar regulated vertical
- Experience at an independent media agency
- Channel planning experience with a strong integrated media planning and strategy background
- Fluency in modern measurement, including using outputs from MMM and MTA models
- A systems-thinking mindset, able to connect channels, platforms, and measurement into cohesive strategies
- End-to-end understanding of full-service agency delivery, from strategy through activation and optimisation
- Strong client leadership skills, with the ability to build trusted relationships and translate complex challenges into clear media solutions
- Ability to thrive working in person with clients and teams
- Client references available