The Associate Director, Commercial AI and Advanced Analytics is responsible for delivering advanced commercial measurement and decision intelligence across BMS brands and therapeutic areas. This role owns the design, execution, and operationalization of advanced Marketing Mix (MMx), causal, and optimization analytics that inform investment decisions, omnichannel strategy, and performance optimization.
Requirements
- Deliver Advanced Marketing & Commercial Measurement
- Own end-to-end development and execution of advanced Marketing Mix (MMx) and Key Driver Analyses (KDA) to support brand planning, budget optimization, and performance assessment.
- Apply advanced modeling techniques to quantify incremental impact across channels (sales force, digital, TV, congresses, patient programs).
- Translate modeling outputs into clear business implications for brand strategy, media mix, and investment allocation.
- Support annual brand planning, in-year optimization, and scenario analysis using MMx outputs.
- Build & Operate Advanced MMx Capabilities
- Design and run advanced MMx models using Bayesian, Huber, etc. approaches, including:
- Adstock and carryover modeling
- Saturation and diminishing returns curves
- Distributed lag and non-linear response functions
- Cross-channel interaction effects
- Develop scalable and repeatable MMx pipelines aligned with enterprise standards and automated platforms.
- Partner with centralized teams to integrate MMx into self-service and agent-enabled analytics solutions.
- Ensure models are explainable, auditable, and fit for use in a regulated pharmaceutical environment.
- Agentic & Always-On Insights Delivery
- Contribute to the design and execution of agentic and always-on insights capabilities that provide continuous decision support to Brand, Omnichannel, and Field teams.
- Operationalize MMx, KDA, and causal models into always-on analytics pipelines with defined refresh cadence, data quality checks, and monitoring.
- Structure model outputs (drivers, sensitivities, scenarios, constraints) to be consumable by AI-enabled decision tools and agent-based workflows.
- Support "what changed / why" and forward-looking recommendation logic using causal and driver-based methods.
- Ensure transparency, lineage, and explainability from data → model → insight → recommendation, with appropriate human-in-the-loop review.
- Partner with centralized platform, engineering, and Hyderabad teams to define inputs, features, and guardrails for agent-enabled insights.
- Design insights to be role-based, actionable, and embedded into brand planning, optimization, and omnichannel execution workflows.
- Governance, Compliance & Quality
- Adhere to data privacy, AI governance, and model validation standards (HIPAA, GDPR/CCPA, internal AI controls).
- Maintain clear documentation of assumptions, methods, and limitations.
- Participate in model reviews and audits with Legal, Privacy, and Governance stakeholders.
- Stakeholder Partnership
- Act as a trusted analytics partner to Brand, Marketing, Omnichannel, Field, and Finance teams.
- Present insights in concise, business-first narratives suitable for brand leadership and planning forums.
- Support TA Analytics Leads by sharing best practices, templates, and modeling approaches.
Benefits
- Health Coverage: Medical, pharmacy, dental, and vision care.
- Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
- Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
- Paid Time Off
- US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
- Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
- Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
