Build-A-Bear

Build-A-Bear Workshop, founded in 1997, is a global experiential retail brand that lets customers create and personalize stuffed companions in over 400 stores across the Americas, Europe, and Asia. The company combines a playful, interactive shopping experience with a strong focus on creativity, offering a wide range of plush toys, accessories, and themed merchandise for children and families. Build-A-Bear's distinctive heart-centered culture—highlighted by its signature heart ceremony and long-standing recognition as a top workplace—ensures that employees are empowered to contribute to both community impact and business success. With a commitment to innovation and customer engagement, the brand continues to be a leader in the toy and experiential retail sector.