Primal Harvest is a leading holistic wellness brand seeking a Retention and Lifecycle Manager to develop a lifecycle management strategy, lead a team, and drive improvements in customer economics, cohort quality, and contribution margin. The role involves developing a high-performing end-to-end lifecycle management system, partnering with acquisition/e-commerce teams, and leading customer support.
Requirements
- 5+ years of experience in CRM, retention marketing, lifecycle marketing, email/SMS marketing, customer engagement, or related e-commerce marketing roles.
- Proven success managing multi-channel lifecycle programs.
- Strong experience with segmentation, personalization, A/B testing, customer journeys, and retention analytics.
- Experience with subscription, loyalty, or repeat-purchase business models
- Experience with CRM and customer engagement tools such as ESPs, SMS platforms, subscription tools, referral/loyalty platforms, e-commerce systems, and reporting tools.
- People management or team lead experience.
Benefits
- Comprehensive Health Benefits
- Generous Paid Time Off and Holidays
- Paid Parental Leave (primary & non-primary)
- Short-term and Long-term disability
- 401K + Match
- ClassPass membership
- Flexible working options
- Team Events
- Product Discounts
