We are seeking a visionary and strategic leader to join the Brand, Innovation, and Content team in Marketing & Content as the Digital Platforms & AI Transformation Lead.
Requirements
- Define, implement, and enforce infrastructure best practices for stability, scalability, performance, and security in partnership with our Technology organization for public-facing marketing-owned sites.
- Design, own, and drive a comprehensive Vertical AI transformation roadmap specifically for the Marketing & Content organization.
- Identify and lead the strategy for integrating critical vertical Marketing AI tooling to enhance content creation, personalization, campaign optimization, and audience insights.
- Drive the full lifecycle of AI implementation, from initial integration and optimization to ongoing performance measurement.
- Establish a robust framework to measure the business impact and ROI of all AI initiatives and report on progress to senior stakeholders.
- Foster a culture of innovation, continuous learning, and collaboration within the team and across the broader marketing organization.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets
