The Penny Hoarder is seeking a performance-driven media buyer to own and scale a core revenue channel. The role is responsible for owning revenue and gross margin performance of Native platforms, managing a multi-million-dollar budget, and driving continuous optimization across the full funnel, from ad creative to landing page experience to downstream monetization.
Requirements
- 5+ years of experience in performance marketing, with hands-on experience managing Native advertising campaigns.
- Proven track record scaling paid media campaigns profitably at meaningful spend levels (Native, Meta, Google, or similar)
- Strong analytical mindset with the ability to identify root causes of performance, separate signal from noise, and make confident, data-driven decisions.
- Proficiency in Excel, including working with large datasets and building reports.
- Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.
- Demonstrated track record of proactively testing, iterating, and scaling campaigns—not just maintaining performance.
- Knowledge of performance metrics (e.g., CPC, conversion rate, revenue per session) and how to optimize toward them.
- Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements.
- Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value.
- Ability to prioritize high-impact opportunities and act with urgency in a fast-paced, performance-driven environment.
- Strong sense of ownership and accountability for performance outcomes.
- Clear and effective communicator, able to present insights and recommendations to stakeholders.
- Collaborative mindset with the ability to work cross-functionally.
Benefits
- Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
- Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
- Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
- Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
- Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
- Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
- Remote Work Options: Skip the daily commute, and embrace the flexibility of working from home.
- World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
- Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
- Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.
