Senior Analyst, Digital Marketing Analytics
CMI Media GroupPhiladelphia, Pennsylvania, United States • Cherry Hill Township, New Jersey, United States • New York, New York, United States • New Jersey, United States • Chicago, Illinois, United States
Posted February 12, 2025
50000 - 90000 USD year
Full Time
About the Company
CMI Media Group is a full-service health and pharma media agency offering audience strategy, planning and buying capabilities.
Job Description
CMI Media Group is seeking a Senior Analyst, Digital Marketing Analytics, to lead the charge in analyzing and optimizing online campaigns across diverse accounts. The ideal candidate will have 3-5 years of online marketing experience and a strong background in project management, data analysis, and statistical modeling.
Requirements
- Bachelor’s degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred
- 3-5 years of online marketing, web analytics, or research experience
- Strong project management and prioritization skills
- Experience or education in Pharma - a significant advantage!
- Extensive proficiency in Microsoft Office (Excel and PowerPoint are your forte)
- Experience with business intelligence software such as DOMO, PowerBI, Tableau
- Familiarity with Google Analytics and/or Adobe
- Direct experience in online direct marketing or online media performance analysis
- Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI - an added advantage
Benefits
- Competitive benefits package
- Visiting https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details