Franchise Field Marketing Manager (Individual Contributor)

International Dairy Queen, Inc. is seeking a Franchise Field Marketing Manager to drive regional transaction growth by translating national strategy into clear, executable field guidance. The role empowers franchisees to activate impactful marketing, simplifies local store marketing through best-in-class tools and resources, and drives measurable transaction growth.

Requirements

• B.A. or B.S. Degree in Business Management, Marketing or related field, or equivalent combination of education and work experience
• Minimum 5–8 years of progressive marketing experience
• Experience supporting franchise or multi-unit environments strongly preferred
• Strong field, performance marketing, and digital acumen
• Advanced PowerPoint and presentation skills
• Experienced and comfortable using Power BI and AI-enabled tools
• Highly organized with strong project and stakeholder management skills
• Ability to influence without authority
• Willingness to travel approximately 25–30%

Benefits

• Medical
• Dental
• 401K match
• Paid time off
• Volunteer time
• Parental leave