VP of Performance & Brand Marketing

Our client is seeking a strategic and data-driven VP of Performance & Brand Marketing to lead the development, execution, and continuous evolution of an integrated marketing strategy focused on brand growth, customer acquisition, digital transformation, and revenue performance.

Requirements

• Develop and execute integrated marketing strategies aligned with company growth objectives
• Lead cross-functional teams across brand management, performance marketing, campaign management, CRM, content, social media, and related functions
• Drive performance marketing initiatives including SEO, paid search, display, retargeting, email marketing, social platforms, and digital campaigns
• Optimize the customer journey across digital and physical touchpoints
• Utilize analytics, customer insights, and market intelligence to improve marketing effectiveness and ROI
• Partner closely with executive leadership, eCommerce, sales, analytics, merchandising, product management, and finance teams
• Manage marketing budgets, forecasting, KPIs, and performance reporting
• Evaluate and implement modern marketing technologies, automation tools, personalization strategies, and AI-enabled solutions
• Build and manage relationships with agencies, vendors, and external partners
• Establish scalable marketing processes and operational best practices