Senior Manager - Programmatic
dentsuNew York, New York, United States
Posted October 15, 2025
Full Time
About the Company
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
Job Description
We are seeking an energetic Programmatic Senior Manager to lead the planning, execution and strategy functions for Dentsu programmatic.
Requirements
- Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.
- Monitor & analyse programmatic campaign performance metrics utilizing data driven insights to identify areas of improvement & adjust strategies accordingly.
- Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.
- Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.
- Manage and lead multiple brand accounts, participate in MBR’s and QBR’s to build strong client relationship by being a trusted partner.
- Bring in both planning and executional innovation to offer a value add to client KPI’s & ensuring a proactive approach for the entire programmatic strategy.
- Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.
- Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.
