Senior Content Manager (Web & Acquisition)

Role Overview

This is an embedded role working directly within the marketing team of a UK Award-winning fintech. The focus is on scaling the current account proposition from hundreds of thousands of customers to millions. Organic acquisition will play a critical role in that, and the website is set to become a key growth driver, supporting both traditional search and emerging AI-driven discovery.

What You Will Do

Create and improve high-performing web content, write and optimize website content that drives acquisition, conversion, and stronger customer outcomes, and partner with product to ensure an effective and optimized web to app conversion experience.

Why It Might Be a Fit

You'll be a growth mindset individual who sees content as one of several levers, happy to write, brief, partner, or test their way to a better result. You'll take ownership of the outcomes your work drives, not just outputs, and have a strong working knowledge of how web pages drive acquisition and conversion.

Requirements

• A growth mindset
• Energised by content that drives measurable outcomes
• Strong working knowledge of how web pages drive acquisition and conversion
• Hands-on experience with GA4 and tools like Hotjar
• Able to use data to inform decisions and improve content performance
• A strong writer and editor
• Excellent writing skills with a sharp eye for clarity and structure
• Able to simplify complex ideas and create engaging, effective content
• High attention to detail
• A degree in English, Journalism or a related field is a plus
• Experience working on web content
• Experience creating or managing website content for acquisition or conversion
• Ideally from an e-commerce, marketplace or app-led business
• Familiar with SEO principles, without needing deep technical expertise
• Strong collaborator
• Comfortable working with product marketing, product, engineering, design and brand teams
• Confident shaping and challenging briefs
• Able to operate in a fast-moving environment

Benefits

• Flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash)
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme
• EAP scheme
• Ride to work scheme
• Enhanced family friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.