EarnIn is seeking a Senior Machine Learning Engineer to lead algorithmic marketing initiatives from its India office in Bengaluru. The successful candidate will apply machine learning models to optimize marketing spend on user acquisition and retention, ensuring efficient use of resources.
Requirements
- Design, build, A/B test, and maintain machine learning and statistical models to optimize audience, channel, campaign, creative, and customer journey improving ROI for user acquisition and lifecycle marketing.
- Continuously optimize the quality of our machine learning models for Marketing Mix Modeling (MMM), predicted Lifetime Value (LTV), incremental Lift estimation, and causal inference.
- Analyze large datasets to extract actionable insights and inform marketing decisions.
- Collaborate with multiple teams in the US and India. Communicate findings and recommendations to stakeholders clearly and concisely.
- Champion scientific rigor in data-driven decision-making.
- Stay up-to-date with the latest advancements in machine learning, statistical techniques, and marketing analytics to recommend newer business opportunities.
Benefits
- Healthcare
- Internet/cell phone reimbursement
- Learning and development stipend
- Potential opportunities to travel to our Palo Alto HQ
