Lifecycle Marketing Lead

Faire is looking for a data-driven email expert to join their Growth Marketing team as a Lifecycle Marketing Lead. The ideal candidate will have hands-on experience managing lifecycle campaigns and working with AI tools to automate workflows. The role involves developing and launching automated email, push, SMS, and in-app workflows based on retailer behavior, lifecycle stage, and intent signals. The team is responsible for powering the shop local movement and helping independent retailers discover the best products from around the world to sell in their stores.

Requirements

• 4+ years hands-on experience managing lifecycle campaigns optimized for down-funnel metrics (conversion, revenue, retention)
• Analytical with structured problem-solving. Comfortable drawing conclusions from large data sets and translating them into clear recommendations
• Strong A/B testing knowledge: hypothesis design, audience segmentation, holdout structure, and result interpretation
• Hands-on experience with CRM/marketing automation platforms (Braze, Iterable, Mailchimp, Salesforce Marketing Cloud, or similar)
• Strong cross-functional collaboration skills, especially with Product, Analytics, Engineering, and Design

Benefits

• Competitive pay
• Equity
• Comprehensive benefits designed to support your life inside and outside of work