Especialista Product Owner (Captação)

Product Owner (Acquisition) Specialist: responsible for mapping and optimizing candidate journey, defining and tracking KPIs, and developing gamification mechanics and interactive journeys.

Requirements

• Experience as a PO in digital, educational, or performance marketing products
• Analytical vision and mastery of BI tools, dashboards, and predictive analysis
• Fluency in conversion metrics, segmentations, and data storytelling
• Knowledge of CRM, digital campaigns, and engagement platforms
• Experience with UI/UX tools, gamification, and journey personalization
• Ability to articulate with diverse areas and influence in strategic forums
• Experience with e-commerce and funnel strategies