First Horizon is seeking a Director of Media Strategy & Activation to lead the evolution of its media function into a modern, strategic, and integrated media engine. The Director will serve as the internal leader for media strategy, responsible for translating business objectives into clear, full-funnel media plans that drive both brand impact and business outcomes.
Requirements
- 8–12+ years of experience in media strategy, connections planning, or integrated marketing
- Experience working in or closely with agency partners (agency or hybrid background preferred)
- Strong understanding of the broader marketing ecosystem, including how media, content, creative, digital experience, CRM, and data work together
- Strong understanding of full-funnel media strategy, including both brand and performance marketing
- Proven ability to think strategically across channels, audiences, and customer journeys
- Experience partnering with analytics, data, and martech teams
- Strong communication and stakeholder management skills
- Ability to operate in a cross-functional, matrixed environment
- Familiarity with the evolving media landscape, including AI, search (SEO/GEO), and data/privacy changes
Benefits
- Medical with wellness incentives, dental, and vision
- HSA with company match
- Maternity and parental leave
- Tuition reimbursement
- Mentor program
- 401(k) with 6% match
