Sr. Dir, Brand Strategy & Narrative

Role Overview

We're looking for a Sr. Director of Brand Strategy & Narrative to lead the next evolution of GitHub's brand platform and storytelling in this new agentic era. This leader will define and operationalize a modern, relevant, developer-authentic brand strategy that honors GitHub's deep developer roots while helping the company lead the category into what comes next.

What You Will Do

Define the next evolution of GitHub's brand, lead the development of a modern GitHub brand platform, translate GitHub's company strategy into a clear, compelling, and differentiated brand narrative, and drive narrative adoption across the business.

Why It Might Be a Fit

This role requires a deep understanding of the software development landscape, experience with marketing and campaign management, and the ability to develop brand strategies that move large organizations.

Requirements

• 12+ years experience at an agency or with brand marketing, communications, marketing strategy, social media, customer evidence, or related field
• 10+ years experience executing a communications or marketing strategy
• 10+ years experience with marketing and campaign management
• 10+ years experience working cross-functionally with other teams
• A deep understanding of the software development landscape
• Strong fluency in the current AI landscape
• Exceptional writing, editing, storytelling, and positioning instincts
• A working knowledge of GitHub as a product and platform
• 7+ years experience with people management, cross-functional project leadership, acting as team lead, or managing an agency

Benefits

• Annual bonus
• Stock
• Sales incentives based on revenue or utilization
• Competitive pay
• Generous learning and growth opportunities
• Excellent benefits