GURU is the world’s first natural energy drink, redefining the energy drink industry. Powered by natural caffeine, effective functional ingredients for every occasion, and zero sucralose or aspartame, GURU delivers long-lasting energy you can trust: certified organic and proudly brewed since 1999. We help our community choose good to get good, confident that what they put in is what they get out.
Requirements
- 5+ years of CPG sales experience with at least 3 years managing national/regional chain accounts
- Experience in Beverages is a plus
- Preferred experience in natural/organic retail and understanding of premium positioning and brand-building at shelf
- Familiarity with broker/distributor management and DSD
- Proven track record of delivering growth through distribution expansion, innovation launches, and promotion planning
- Strong negotiation skills across pricing, terms, and trade programs
- Analytical proficiency: syndicated data and POS (e.g., UNFI Insights, KeHE Connect and SPINS), Excel, and CRM tools
- Ability to travel regularly and work effectively in a fast-paced, entrepreneurial environment
Benefits
- Annual performance bonus
- Comprehensive health benefits
- GURU Van
- Mobile allowance
- GURU-branded gear
- Free GURU products