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Job description
Reporting to the Senior Digital Content Manager, you'll play a key role in planning, developing, and delivering digital content and SEO strategies that grow awareness, consideration, and conversion for HCF's International Business. You'll be part of a dedicated cross-functional squad focused on delivering seamless digital experiences that educate and empower diverse audiences.
Develop and implement digital content and SEO strategies to drive awareness and growth for HCF's International Business. Create engaging, user-centric content that builds trust and supports members through their decision-making journey.
You'll bring 8+ years' experience in digital content management, content strategy or SEO, strong writing and editing skills, and a deep understanding of UX principles, accessibility, and SEO/AI search trends.
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Company
Finance • Healthcare • Nonprofit
HCF Australia is the nation’s largest not‑for‑profit health fund, serving over 1.8 million members with a comprehensive suite of insurance products—including health, life, travel, pet, car, and home & contents coverage. Founded in 1932, HCF combines a long‑standing commitment to affordable, high‑quality care with a track record of industry innovation, such as pioneering multicover plans and on‑demand injury cover. The organization prioritises member outcomes by delivering clear, accessible services and reinvesting surplus into enhanced benefits, research initiatives, and the HCF Catalyst program that supports emerging health‑focused businesses. HCF also fosters a diverse, inclusive workplace where staff are encouraged to thrive, reflecting its broader mission to improve health and wellbeing across Australia.