Product Marketing Mgr

Product Marketing Manager role at HealthEquity, a company that empowers healthcare consumers to save and improve their lives. The role involves driving awareness, activation, and conversion for key product lines within the member portal and mobile app.

Requirements

• 5+ years of experience in product, growth, or digital marketing with a focus on driving adoption of digital products within a broader ecosystem.
• Proven ability to build messaging and activation strategies that move users through a digital funnel (awareness → adoption → conversion → engagement).
• Strong analytics mindset with experience defining funnel KPIs, interpreting dashboards, and running experiments.
• Proficiency with marketing and analytics tools such as Braze/Iterable, Branch/AppsFlyer/Adjust, GA4, Mixpanel, or Amplitude.
• Comfort collaborating with technical teams to implement measurement frameworks and optimize user journeys.

Benefits

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives