Demand Generation Manager

Role Overview

This role is focused on driving measurable pipeline and revenue growth through high-performing, data-driven paid acquisition programs across multiple digital channels. You will own the end-to-end strategy and execution of demand generation campaigns, with a strong emphasis on experimentation, optimization, and scalable performance marketing.

What You Will Do

Develop and execute multi-channel paid media strategies, build and optimize audience segmentation strategies, manage retargeting and nurture campaigns, and monitor and analyze key performance metrics.

Why It Might Be a Fit

This role is ideal for a performance-oriented marketer who thrives on turning data into actionable insights and scalable growth strategies. Success in this role means consistently improving lead quality, pipeline contribution, and overall marketing efficiency.

Requirements

• 3–7+ years of experience in paid media or demand generation roles within B2B SaaS, martech, analytics, or related digital-first environments
• Strong hands-on expertise in Google Ads, LinkedIn Ads, and Reddit Ads, with experience managing multi-channel paid campaigns
• Proven experience managing and optimizing six-figure+ monthly advertising budgets
• Solid understanding of attribution models, conversion tracking, and marketing analytics frameworks
• Experience working with CRM and marketing automation tools such as HubSpot and Salesforce
• Strong analytical mindset with the ability to translate data into actionable growth insights
• Experience designing and executing A/B testing and conversion rate optimization initiatives
• Strong communication and collaboration skills across marketing, sales, and analytics teams
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment

Benefits

• Competitive compensation package aligned with demand generation and performance marketing roles
• Flexible working arrangements, including remote or hybrid options
• Comprehensive health, dental, and vision insurance coverage
• Opportunity to work in a high-growth SaaS environment focused on data-driven marketing innovation
• Exposure to advanced marketing analytics, attribution tools, and modern ad tech stacks
• Strong autonomy in campaign strategy, experimentation, and optimization decisions
• Collaborative, cross-functional environment working closely with senior marketing and sales leadership
• Opportunities for professional growth in performance marketing and revenue operations