Develop and implement marketing plans and strategies, provide strategic direction, and handle digital media and e-commerce. Excellent communication skills and experience in ATL and BTL activities required.
Requirements
- Develop and implement marketing plans and strategies
- Liaison with external bodies
- Provide briefs to agencies/vendors/designers
- Develop and execute a rolling twelve month marketing calendar
- Develop and track metrics and success criteria
- Competition mapping and tracking
- Digital Media (handling social platforms)
- E-Commerce (tying up with relevant websites)
- Provide strategic direction to communicate with both B2B & B2C audience
Benefits
- Competitive salary range: 5,00,000 - 7,50,000 P.A
