Marketing Lead

Role Overview

We're looking for a Marketing Lead to own how Kinship shows up in the world—our messaging, content, and brand. This isn't a role where you're handed a playbook. It's a chance to define one, turn a clear strategic vision into consistent execution, and build a brand that feels confident, credible, and quietly different from everything else in the AEC space.

What You Will Do

Own Kinship's marketing execution end to end, across our website, blog, LinkedIn, YouTube, and email. Turn product features and releases into clear, compelling narratives that people actually understand. Drive inbound lead generation through consistent, high-quality content.

Why It Might Be a Fit

You'll feel at home here if you care deeply about clarity, taste, and craft—and you enjoy owning problems end to end.

Requirements

• Several years (ideally 5+) working in B2B, SaaS, or technical product marketing
• Experience being the most senior marketer in a small or growing team
• Strong writing and editing instincts—you know when something is clear and compelling
• Comfort owning strategy and execution, without layers of process
• Experience working closely with product and sales/CS teams

Benefits

• Competitive salary (based on experience and location)
• A beautiful, plant-filled office in central London (by Southwark tube station) and good coffee (obviously)
• A no-BS team of people who love building great software together
• The chance to shape a brand—and a category—while it's still being defined
• A company that insists on work-life balance