Boutique La Vie En Rose

Boutique La Vie En Rose Inc., founded in 1985 and headquartered in Montreal, is a leading Canadian retailer specializing in lingerie, sleepwear, and swimwear. Under the leadership of François Roberge, the company expanded its portfolio by acquiring Bikini Village in 2015, which now serves as the premier destination for internationally recognized swimwear, beachwear, and accessories for both men and women. With over 4,600 employees and 287 stores across Canada, the brand emphasizes high‑quality, affordable products that prioritize real‑life fit and comfort while delivering an engaging, effortless shopping experience. Since 2004, La Vie En Rose has grown internationally, operating nearly 400 stores in 19 countries, underscoring its success as a global retail force.