Content & Social Media Specialist/ Manager

The Content & Social Media Specialist/Manager owns LifeStraw's organic social media presence, brand voice, community engagement, and content strategy across all platforms. This role manages all content across Instagram, Facebook, TikTok, YouTube, and Threads. The role also builds and manages LifeStraw's brand ambassador and affiliate programs, oversees creator whitelisting partnerships, and develops educational and storytelling content that brings LifeStraw's extensive product line to life for consumers.

Requirements

• Manage all content across Instagram, Facebook, TikTok, YouTube, and Threads.
• Build and manage LifeStraw's brand ambassador program.
• Develop and manage LifeStraw's affiliate program.
• Coordinate paid media partnerships with creators.
• Curate, brief, and manage creators for sponsored content, product seeding, and campaign collaborations.
• Develop a robust content pipeline of educational and storytelling content.