Vice President - Marketing

Role Overview

LogiNext is looking for a dynamic leader to own and scale the entire SaaS marketing team based in Mumbai, India. This Vice President of Marketing will be responsible for the growth of our inbound and outbound lead generation channels and end-to-end brand building.

What You Will Do

Develop and execute strategies to promote LogiNext platform, build and follow content/editorial calendar, scale social media presence, lead event planning, develop product marketing initiatives, and utilize strong analytical ability to evaluate end-to-end customer experience.

Why It Might Be a Fit

To be successful in this role, you should have hands-on experience with a wide range of marketing automation and analytics tools, be able to turn creative ideas into effective advertising projects, and possess exposure to large scale SaaS based software companies or at least be from B2B domain.

Requirements

• Master’s degree of higher in business management, marketing, science, statistics, engineering and/or technology
• Minimum 12 years of global experience in B2B marketing, SaaS, cloud platforms or technology consulting
• Experience of marketing methodologies across channels like SEO, SEM/PPC campaigns, social media, content generation and distribution, analyst relations, public relations, technology product marketing, corporate communications, event management, etc.
• Direct or indirect experience of tools like CRM (HubSpot), Google Adwords, Google Analytics, PR Newswire, Gartner, SEM Rush, etc.
• Understanding of marketing automation for B2B including concepts like conversion analytics funnel, account-based marketing campaigns, inside sales, etc.