Director, Lifecycle Marketing & Martech

Lumeris is seeking a Director of Lifecycle Marketing & Martech to lead lifecycle strategy, customer journey orchestration, and marketing technology across the full lifecycle of members, brokers, and providers. The role requires deep expertise in Salesforce Marketing Cloud and experience building and scaling lifecycle programs in a regulated industry.

Requirements

• 8–12+ years of experience in lifecycle, CRM, or growth marketing
• Deep expertise in Salesforce Marketing Cloud (required)
• Experience building and scaling lifecycle programs for multiple audiences, ideally in a regulated industry (healthcare, insurance, financial services)
• Proven ability to define audience strategies and measure campaign/journey performance against core business KPIs
• Proven ability to lead and develop high-performing teams
• Exceptional cross-functional collaboration and communication skills, with an ability to influence and align stakeholders from executives to individual contributors

Benefits

• Medical, Vision and Dental Plans
• Tax-Advantage Savings Accounts (FSA & HSA)
• Life Insurance and Disability Insurance
• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
• Employee Assistance Program
• 401k with company match
• Employee Resource Groups
• Employee Discount Program
• Learning and Development Opportunities