Sr. Growth Copywriter (AI-native)

Role Overview

We are a US-based upskilling and training company serving MENA, partnering with global tech leaders like AWS, Google, and Salesforce to deliver large-scale learning programs to software engineers, teachers, and tech professionals across Egypt, KSA, UAE, and the broader MENA region. We’re looking for a Sr. Growth Copywriter who can produce 10x the output of a traditional copywriter by mastering AI-assisted writing workflows.

What You Will Do

Write high-converting ad copy, email sequences, and landing pages for 3 programs across 12+ channels and 2 languages, using AI as your co-writer while providing strategic direction, brand voice, cultural nuance, and human polish.

Why It Might Be a Fit

This is a unique opportunity to work at the cutting edge of AI-assisted content creation, define how the next generation of copywriting works, and own all written content across AWS, Google, and Salesforce programs reaching 310K users.

Requirements

• 3–5 years of experience in growth copywriting, performance copywriting, or direct-response marketing
• Strong portfolio showing high-converting ad copy, email sequences, and landing pages
• Experience writing for digital ad platforms (Meta, Google, TikTok) with understanding of character limits, format constraints, and platform-specific best practices
• Experience writing email marketing sequences with measurable results (open rates, click rates, conversion rates)
• Proven ability to write for different audiences and adapt tone/messaging per segment
• Understanding of copywriting frameworks (AIDA, PAS, Before-After-Bridge, etc.) and when to apply each
• Fluent in English with strong writing skills; Arabic writing ability is a significant advantage
• Experience working in a fast-paced environment producing high volumes of content

Benefits

• Competitive salary
• Remote-first culture with flexibility
• Dotted-line collaboration with Brand Manager for creative direction and with Designers for visual storytelling