Data Scientist – Practice IA chez MARGO | Projets Marketing & Optimisation

MARGO is seeking a Data Scientist for a large French industrial group to contribute to an strategic marketing optimization project. The role involves developing and deploying Marketing Mix Modeling models, measuring impact on sales and brand value, and collaborating with marketing teams. It offers challenging and impactful work within a passionate and innovative environment.

Requirements

• Development and deployment of Marketing Mix Modeling (MMM) models
• Delivery of large-scale models on strategic markets
• Calculation and tracking of key indicators such as ROS (Return on Spend) and ROI (Return on Investment)
• Direct interaction with marketing teams
• Contribution to R&D projects

Benefits

• Ambitious and varied missions
• Close support by experts
• Technical demand and continuous development culture