Mavi

Mavi, founded in 1991 in Istanbul, is a global premium denim and apparel brand operating in 34 countries with 4,000 sales points—including 485 company‑run stores and a robust online platform. The company specializes in designing and distributing high‑quality jeans that fit diverse body types and lifestyles, guided by its “Perfect Fit” philosophy and positioned between high‑end and premium segments. Mavi distinguishes itself through a data‑driven loyalty program, Kartuş, which serves over 10 million members, and a strong commitment to sustainability, earning it a top spot in global sustainable growth rankings. With a global workforce of nearly 6,000 employees, Mavi blends innovation, community focus, and environmental stewardship to deliver the world’s best and most innovative denim products.