Lifecycle Marketing Manager

The Lifecycle Marketing Manager will craft user journeys across multiple channels, build multi-channel programs with lifecycle automation, segmentation, and experimentation at the center. This role will work with a matrixed and highly interdisciplinary team with access to cutting edge technology, resources, and testing tools.

Requirements

• Develop lifecycle marketing strategies and content strategies to support the evolution of our Lifecycle program
• Develop campaign strategies that support product launches and on-going business needs
• Partner with internal teams and external agencies to own and deliver effective, compelling programs and campaigns
• Optimize campaign performance through data insights and provide performance readouts to leadership
• Manage content strategy, calendar and targeting alignment across channels
• Test and optimize program elements to continuously improve performance
• Effectively partner with cross-functional teams to support and enhance our lifecycle programs
• Test and scale new marketing surfaces and technology that support businesses growth

Benefits

• Bonus
• Equity