Data/Business Analyst - Marketing Analytics

Role Overview

We are looking for a skilled Data/Business Analyst with a strong background in marketing analytics to join our team. In this role, you will analyze marketing data, generate actionable insights, and support data-driven decision-making processes.

What You Will Do

Collect, clean, and analyze data from various marketing channels, develop and maintain marketing dashboards and reports, perform deep-dive analysis on marketing campaigns, and collaborate with the marketing team to design and implement data-driven strategies.

Why It Might Be a Fit

You will work closely with the marketing, product, and sales teams to drive growth and optimize marketing performance. You will utilize statistical and predictive modeling techniques to forecast marketing outcomes and guide budget allocation.

Requirements

• Proven experience as a Data Analyst, Business Analyst, or in a similar analytical role
• Knowledge about Omnichannel marketing, Segmentation or Targeting, Website/web analytics or Digital Marketing
• Patient/HCP engagement analysis, Marketing mix, Consumer insights or market research
• Strong proficiency in data analysis tools and languages, such as SQL, Python, R, or Excel
• Experience with data visualization tools like Tableau, Power BI, or Google Data Studio
• Solid understanding of digital marketing channels and metrics, including SEO, PPC, social media, email marketing, and web analytics
• Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
• Strong problem-solving skills and the ability to translate data into actionable insights
• Excellent communication skills, with the ability to present complex data insights to non-technical stakeholders
• Attention to detail and a commitment to delivering high-quality work