As a Senior Media BI Specialist, you'll analyze and measure the impact of paid media investments, connect paid media data with product usage and financial outcomes, and provide data-backed insights for investment decisions. You'll be part of the Media team, working on performance measurement, incrementality, and ROI across the full funnel.
Requirements
- 5+ years of relevant experience in marketing analytics, growth analytics, media analytics, or similar roles
- Strong hands-on experience analyzing paid media performance and large-scale marketing investments
- Proven experience with incrementality, experimentation, and/or attribution models
- Advanced proficiency in SQL and BI tools
- Solid experience with cohort analysis, LTV, CAC, ROI, and funnel metrics
- Strong foundation in applied statistics and experimental design
- Ability to translate complex analyses into clear, actionable insights for non-technical stakeholders
Benefits
- Chance of earning equity at Nubank
- Food/ Meal Card
- Public Transportation Commuting Benefit
- NuCare
- Life Insurance
- Medical Plan
- Dental Plan
- NuLanguage
- Nucleo
- Extended Parental Leave
- Daycare Allowance
- Parental Consultancy
- Work-from-home Allowance
- Gym Partnerships
- 30 days of paid vacation
- Relocation Assistance Package
