Senior Social Strategist role at OLIVER, working with Dove on social content, developing strategies that drive engagement, conversation, and brand affinity.
Requirements
- 8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brands
- Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement
- A track record of developing strategies that led to effective, measurable social campaigns or content programmes
- Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context
- Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks
- Experience working with or briefing content creators and influencer partnerships as part of a social content strategy
- Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction
- Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy
- A collaborative working style, with experience partnering closely with creative, production, and media teams
- Experience mentoring or developing other strategists
- Professional proficiency in English; additional languages are a plus
- Gen AI and Agentic Thinking: Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic development
- Agentic mindset: ability to deconstruct complex strategic challenges, map out the most effective approach, and execute with rigour and adaptability
- Experience using AI to accelerate research, identify patterns in data, and stress-test strategic hypotheses
- Understanding of AI capabilities and limitations, with strong critical evaluation of AI-generated insights and a commitment to human judgement and contextual nuance
- Ability to guide teams in using AI tools responsibly and effectively within the strategic process
- Qualifications: Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning
Benefits
- Flexible working and reasonable adjustments throughout the process
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