Product Marketing Specialist

Partners Federal Credit Union is hiring a Product Marketing Specialist to support the marketing team in executing product-focused campaigns, integrating digital and traditional marketing initiatives, and coordinating promotional activities that drive growth across retail business lines. The ideal candidate is highly organized, proactive, and possesses an understanding of marketing strategy, brand positioning, and performance analytics.

Requirements

• Support the development and execution of go-to-market plans for financial products and services.
• Assist in creating clear, compelling product messaging that aligns with brand standards and regulatory requirements.
• Coordinate and execute integrated marketing campaigns across digital and traditional channels.
• Maintain and update product-related website content and marketing materials.
• Utilize digital platforms to support targeted campaigns, segmentation strategies, and member lifecycle communications.
• Monitor and analyze campaign performance metrics; provide reporting and recommend optimizations to improve engagement and conversion.
• Conduct competitive research and market analysis to support product positioning and promotional strategy.

Benefits

• medical
• dental
• vision
• retirement benefits
• paid time off