Programmatic Media Strategist

We are a tech-enabled growth firm that values diversity in backgrounds and experiences. We are looking for a Programmatic Media Strategist to join our team, responsible for owning the execution, performance, and growth of programmatic within their book of business. The Strategist will work closely with specialists, planning teams, marketing sciences, and account teams to develop and execute programmatic strategies effectively.

Requirements

• In-depth knowledge and hands-on-key experience with programmatic advertising platforms, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges
• Proficiency in data analysis and the ability to interpret campaign performance metrics, optimize campaigns, and make data-driven decisions
• Understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
• Proficient in ad creative best practices (formats, specs, messaging) and audience targeting techniques (demographics, behavioral targeting, retargeting) across various platforms and within the DSP
• Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
• Familiarity with ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan