Power Digital is a tech-enabled growth firm seeking a Programmatic Media Strategist to own the execution, performance, and growth of programmatic within their book of business. The role requires strategic collaboration, campaign development and management, client management, data integration, performance monitoring, and operational support. The ideal candidate will have in-depth knowledge of programmatic advertising platforms, data analysis skills, and excellent communication and organizational skills.
Requirements
- In-depth knowledge and hands-on-key experience with programmatic advertising platforms, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges
- Proficiency in data analysis and the ability to interpret campaign performance metrics, optimize campaigns, and make data-driven decisions
- Understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
- Proficient in ad creative best practices (formats, specs, messaging) and audience targeting techniques (demographics, behavioral targeting, retargeting) across various platforms and within the DSP
- Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors
- Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
- Familiarity with ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems
Benefits
- Competitive salary
- Benefits package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Diversity and inclusion
