Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private clients, commercial banking, treasury, and retail banking.
Requirements
- Design/execute/measure high impact direct to consumer marketing experiments
- Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
- Working in Data Bricks, use SQL as one of the main programing languages
- Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers
- Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements
- Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, structures Journey decision splits
- Oversee journey planning and execution including technical reviews and quality control
- Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices
- Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices
- Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.)
- Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.)
- Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization
- Build highly dynamic campaigns using HTML and AMP script
- Provide guidance and training specialists on basic SFMC capabilities and deployment best practices
- Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns
- Participate in campaign optimization sessions and support analysis of campaign performance
- Collaborate effectively with cross-functional teams to achieve campaign objectives in the stated timelines
- Utilize strong project management skills to drive initiatives from conception to completion within established timelines
- Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
- Execute with excellence
- Manage your project pipeline to ensure agreed upon timelines can be met
- Maintain a culture of risk management and control, supported by effective processes and sound infrastructure
Benefits
- Generous Paid Time Off
- 401k Matching
