Senior Digital Marketing Analyst

The Senior Digital Marketing Analyst plays a critical role at the intersection of data, digital strategy, and creative execution, responsible for managing and optimizing Sanctuary Wealth's digital ecosystem, measuring marketing performance, and translating insights into actionable strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Finance, or related field
• 7–10 years of digital marketing experience within financial services or a regulated industry
• Hands-on experience with WordPress, HubSpot CRM, and Adobe Creative Suite
• Proven experience with SEO/AEO best practices and GEO required
• Strong analytical skills with experience in Google Analytics and marketing performance reporting
• Ability to manage multi-channel marketing programs and translate data into strategy
• Strong communication and presentation skills
• Familiarity with paid media platforms and marketing attribution models
• Knowledge of FINRA and SEC regulations, including the SEC Marketing Rule
• Experience with vendor management and cross-functional collaboration
• Certifications in HubSpot, Google Analytics, or digital marketing