The Motley Fool is seeking a Senior Lifecycle Marketing Manager to lead and scale one of its most important ongoing marketing programs, the
Requirements
- 7+ years of experience in lifecycle marketing, growth marketing, experimentation, retention/CRM, marketing strategy, or related fields.
- Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments.
- Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive lifecycle performance.
- Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization.
- Strong analytical skills and comfort translating data into strategic recommendations and business decisions.
- High technical fluency with lifecycle systems, automation platforms, analytics tools, and AI-enabled workflows.
- Experience leveraging AI tools to accelerate growth, experimentation, operational scale, and marketing effectiveness.
- Strong direct-response instincts and understanding of performance marketing principles.
- Experience writing or optimizing marketing copy and messaging using AI-assisted workflows.
- Comfort working cross-functionally with technical and business stakeholders.
- Ability to move between strategy and execution without relying heavily on large support teams or specialized operators.
- A strong interest in investing and personal finance. Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred.
- Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is strongly preferred.
Benefits
- Paid time off
- 401k Matching
- Tuition Reimbursement
