Senior Manager, Brand Marketing

The Senior Manager of Brand Marketing is a strategic storyteller responsible for bringing the vineyard vines lifestyle to life through integrated brand campaigns and omni-channel storytelling. This role leads the strategy and execution of initiatives that feel authentic, creating meaningful connections with customers wherever they engage with the brand.

Requirements

• 5+ years of experience in Brand Marketing, ideally in a retail or CPG environment
• Proven track record of leading integrated campaigns and cross-functional teams
• Deeply passionate about product storytelling, customer experience, and cultural relevance
• Strategic thinker who can connect the dots between data, insights, and creative execution
• Adept at influencing across functions and levels with strong communication and leadership skills
• Highly organized, detail-oriented, and comfortable managing multiple complex projects simultaneously
• Experienced in managing budgets and making independent decisions that drive business impact
• Skilled in using marketing tools and platforms to drive efficiency and collaboration

Benefits

• Generous employee discount
• Competitive salary package
• 401-K
• Commuter benefits
• Paid-family leave
• Health savings
• Flex spending accounts
• Life & disability insurance
• Onsite gym
• Financial wellness programs
• 2 summer Fridays
• Competitive vacation policy & holiday calendar