The Senior Manager of Brand Marketing is a strategic storyteller responsible for bringing the vineyard vines lifestyle to life through integrated brand campaigns and omni-channel storytelling. This role leads the strategy and execution of initiatives that feel authentic, creating meaningful connections with customers wherever they engage with the brand.
Requirements
- 5+ years of experience in Brand Marketing, ideally in a retail or CPG environment
- Proven track record of leading integrated campaigns and cross-functional teams
- Deeply passionate about product storytelling, customer experience, and cultural relevance
- Strategic thinker who can connect the dots between data, insights, and creative execution
- Adept at influencing across functions and levels with strong communication and leadership skills
- Highly organized, detail-oriented, and comfortable managing multiple complex projects simultaneously
- Experienced in managing budgets and making independent decisions that drive business impact
- Skilled in using marketing tools and platforms to drive efficiency and collaboration
Benefits
- Generous employee discount
- Competitive salary package
- 401-K
- Commuter benefits
- Paid-family leave
- Health savings
- Flex spending accounts
- Life & disability insurance
- Onsite gym
- Financial wellness programs
- 2 summer Fridays
- Competitive vacation policy & holiday calendar
