Performance Marketing Manager

Role Overview

YSI is looking for a commercially minded and technically strong Performance Marketing Manager to join our fast-growing and highly innovative team. This is an exciting opportunity to take ownership of paid acquisition across a dynamic digital business operating in a high-growth US market.

What You Will Do

Own and optimise paid acquisition campaigns across PPC, paid social, Apple Search Ads and programmatic channels. Manage campaign budgets, spend pacing and efficiency targets across the channel mix.

Why It Might Be a Fit

We're looking for someone who combines strong performance marketing expertise with technical knowledge. Someone who understands not just how campaigns perform, but how channels connect into the website and app, how tracking and attribution work and how to turn data into actions.

Requirements

• 3+ years of experience in performance marketing with hands-on mastery across paid search, paid social, and programmatic channels.
• Technical understanding of modern tracking architecture, including pixel deployment, Conversions API (CAPI), and SDK implementations.
• Proven experience managing web and app attribution frameworks, including hands-on familiarity with GA4 and Mobile Measurement Partners (MMPs like AppsFlyer/Adjust).
• Advanced knowledge of platform-level privacy shifts (iOS privacy, Consent Mode V2, cookie deprecation) and their impact on measurement.
• Proven track record of scaling paid budgets with full accountability for commercial efficiency targets, ideally within a multi-state or heavily regulated landscape.
• Experience managing, mentoring, or scaling junior team members or agency partners.
• Experience within the gaming industry is highly preferred