Marketing Analytics Manager

Role Overview

Waystar is seeking a Marketing Measurement & Analytics professional to build, execute, and scale marketing performance measurement and reporting across the organization. The ideal candidate combines strong technical expertise in Power BI and marketing data systems with the ability to work cross-functionally to gather requirements, validate data, and deliver high-quality reporting assets.

What You Will Do

Build, maintain, and continuously improve Marketing's Power BI dashboards, translate stakeholder requirements into scalable data models, and execute and maintain standardized KPI frameworks.

Why It Might Be a Fit

The ideal candidate has 5-8 years of experience in marketing analytics, marketing operations, or reporting-focused roles in a B2B environment, with advanced expertise in Power BI, multi-touch attribution, and pipeline reporting.

Requirements

• 5–8 years of experience in marketing analytics, marketing operations, or reporting-focused roles in a B2B environment
• Advanced expertise in Power BI, including data modeling, DAX, and dashboard development
• Strong hands-on experience with multi-touch attribution and pipeline reporting
• Familiarity with attribution platforms (specifically Marketo Measure)
• Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows
• Strong analytical and problem-solving skills with high attention to detail
• Ability to manage multiple projects and deliver high-quality outputs in a fast-paced environment
• Effective communication skills for working with cross-functional stakeholders
• Experience collaborating cross-functionally and facilitating working sessions with stakeholders

Benefits

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• Paid time off for non-exempt team members (3 weeks + 13 paid holidays, including 2 personal floating holidays)
• Flexible time off for exempt team members + 13 paid holidays
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups