°1824

°1824 is the culture‑marketing and creative‑strategy division of Universal Music Group, dedicated to linking artists with fans through innovative, youth‑focused initiatives. The team delivers a full suite of services—including content creation, public relations, A&R, creator and strategic partnerships, data‑driven insights, experiential programming, and livestreaming—to help artists engage directly with emerging cultural trends. Backed by a network of skilled young creatives, °1824 leverages global perspectives to reshape artist development, providing the resources and strategic support needed for sustained success in today’s dynamic music landscape.